Traffic figures come from (unreliable) logs
You can obtain figures for traffic by downloading logs from your server, and running analysis software to produce statistics. These statistics are useful, but are never entirely accurate.
Search engine placement
You can get good placement on search engines by carefully choosing keywords and ensuring those keywords appear frequently in the text of your page. It is also useful to have other sites link to yours.
To obtain serious traffic, you will likely need to spend money on advertising of one sort or another.
Do not expect high traffic at your site. Most sites are not visited very frequently.